• User engagement

    Increasing user engagement is a key goal for app marketing. The strongest engagement type is user contribution. One master of that is Waze offering different level of contribution opportunities: Everybody contributes with automatic traffic information running the Waze app. But then users can report different traffic incidents for the community, and on the extreme - users can extend/correct the Waze map.

    Translation as user contribution

    How an app with static content can still stimulate user contribution. The answer is translation.