• In the last post we saw that more than 1Bn users have no sufficient English knowledge to use English language mobile apps with comfort. It is a huge user base and grows day-by-day. So, how much more downloads, users and revenue can we get, if we localize our app?

    It depends on several factors. Let's look again what datapoints we can find on the internet. Very few. One great study is by Distimo looking at app monetization of developing markets:

  • Smartmobile market penetration is just accelerating ahead – this year 1,6Bn people will have smartmobile in their hands. Devices are spreading faster than language of the tech world - English. Soon the smartmobile market becomes a multicultural environment, yet a big piece of the ecosystem – smart mobile applications are still mostly in English.

    Most of the developer community understands English and do not have any experience to be in discomfort of not knowing the language. Just how do you feel about this: Ha megérted ezt a mondatot – jelentkezz nálam egy üveg jó Pilsner sörért.
    So how many people have this discomfort? There are no straight statistics available. Moreover, all app markets are quite shy about this topic. And if you try to find relevant data on the WEB, only very few articles are discussing it – mostly talking about the effect of localization, which we discuss in the next post.

    So we decided to do this homework and calculate the population of non-English speaking smartphone users. For each country we took the